"Shining Star" Why Dark HTC Encounters Patent Dilemma Revelation




Release time:2016-05-09

After the patent war between HTC and Apple, HTC's market share shrank by 60%. It is not difficult to see that part of HTC's market has been overwhelmed by the shadow of patent disputes with Apple.

On June 1, HTC's share price fell below 100 yuan, reaching the lowest point in its 13-year life. Wang Xuehong, chairman of HTC, had to hold a general meeting of shareholders to apologize to shareholders. HTC, once a "shining star" in the mobile phone industry, is inevitably going dark. Looking back on the course of HTC's decline, encountering patent "Waterloo" is one of the important reasons that cannot be avoided.

In 2010, Apple sued the US International Trade Commission (ITC), claiming that products such as HTC smartphones infringed its 10 US patents, and HTC's "patent war" began. At the end of 2011, HTC was found to have infringed Apple's patent No. 647 and decided to impose an import ban on HTC's smartphones involving the patent from April 19, 2012. From October 2011 to March 2012, HTC's market share shrank by 60 percent, while Apple's market share grew from 46.84 percent to 76.88 percent. It is not difficult to see that part of HTC's market has been overwhelmed by the shadow of this patent dispute with Apple. HTC, which has a handful of patents and only relies on OEM, is at a disadvantage from the beginning of the patent war.

Whether it is in the process of patent disputes with Apple's market share has shrunk, or it has been found to be patent infringement and gradually faded out of the European and American markets, HTC's experience once again warns the world that in the patent competition, a little carelessness will fall into a place beyond redemption. In the author's opinion, only by accelerating innovation and reorganizing the patent layout can HTC hope to win the trust of users and win the opportunity to make a comeback.

In today's communications field, creating patents with core technologies is the most powerful weapon to support the development of enterprises and curb competitors, and it is also a magic weapon to win in the fierce market competition. On the one hand, we should rely on independent research and development to actively submit patent applications, on the other hand, we also need to make up for our own shortcomings through patent licensing and transfer. Only to adapt to the wave of patent competition, may be able to use the advantages of the platform, to reproduce the glory of the past.

We need courage in extraordinary times and innovation in adversity. HTC in adversity, if you can learn from the pain, good at innovation, who can be sure HTC can't pull the clouds to see the fog? When the market "fog" will HTC this once "shining star" shrouded, perhaps as long as a fresh breeze of innovation, in order to regain the light. How to break through the patent "fog", HTC let us wait and see.